Task
Create a campaign for the Chicago Department of Public Health to increase awareness among Chicago’s most vulnerable communities and offer information about vaccination against COVID and flu.

Result
10,000,000+ Impressions
Average Cost per Click - $0.117

Partnering with the Chicago Department of Public Health, we developed Don’t Miss Out, a vibrant, community-driven vaccine awareness campaign. The concept: if you can’t afford to miss tomorrow. A child’s milestone, a paycheck, a hot meal. You can’t afford to miss getting vaxxed.

To break away from traditional government work, we leaned into bold colors, abstract Chicago-inspired shapes, and modern typography, creating a campaign that felt positive, energetic, and rooted in real life. The result: messaging that met people where they were, while standing out in a crowded public health space.

Details of Project
Graphic Design
Motion Graphics
Copywriting

Led concepting and creative direction entire campaign.

Paid social campaigns, programmatic, and OOH primarily on the CTA, the public transit system within Chicago.