Task
Drive viewership to NWSL games via streaming.

Result
Drove 5x YoY viewership growth for NWSL, including largest-ever online viewership of Championship match.

Combining my love for soccer with my creative work is a dream come true. NWSL is only on the rise and being a part of that journey is special.

Details of Project
Video Editing
Graphic Design
Copywriting

Led concepting and creative direction for paid social campaigns (Meta, Google), DOOH advertising, and produced the hype video that played during the semifinal matches before kickoff.