Task
Take an establisted South African soda brand and translate it for the American market.  

Result
Stunning photos and a happy client.

For Pura’s U.S. launch, I jumped in as Creative Director with a very hands-on role. From planning the look and feel to getting behind the scenes on shoot day and designing the website, I helped shape how the brand comes to life across different touchpoints.

- Created moodboards + shot list to set the creative direction
- Produced and directed a photoshoot for product + lifestyle content
- Designed website wireframes and led the full site design
- Next up: creative direction for email and paid social campaigns

Details of Project
Creative Direction
Photography
Photo Retouching
UI/UX Design