Task
Launch a new line of product for Sprinkles.

Result
Stunning photos and a happy client.
Product drops Q4 2025.

For the debut of Sprinkles’ Cupcake Bites, I led creative direction to highlight the indulgence and pure fun of the new product.

The shoot was designed to feel bold, flavorful, and unafraid of celebrating something that just tastes amazing. From concept through final edit, I shaped a look that captured the playful spirit of Sprinkles in a fresh way.
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- Built moodboards + shot list to define a playful, indulgent tone
- Directed on-set photography to highlight bite-sized energy
- Guided final edits to ensure the visuals felt vibrant and craveable.

Details of Project
Photography
Photo Retouching
Creative Direction